Design with Impact

World-class, result-oriented design work for the needs of the modern, digitalizing world.

Business growth through design

If we want to grow business, we need to measure business performance first. Starting point for our design work is a combination of real business numbers, domain knowledge and user insight.

Analytics can tell us in numbers what is happening. User insights can give us clues why that is happening. Combined with domain knowledge, this is an amazing starting point for designing solutions that have measurable business impact.

Cornerstones of Our Design Work
We approach our design work from four different angles
Strategy and direction

Strategy and direction

Understanding needs

Understanding needs

Designing solutions

Designing solutions

Testing and measuring

Testing and measuring

Strategy and direction

Strategy and direction

Every project needs goals, a plan and direction. What are the biggest business challenges that we're working on? What kind of results are we after? How can we achieve them? What does success look like in the eyes of business leaders? Ambitious goals call for proper direction of work and decision-making. The devil is in the detail. With a "good enough" approach you get "good enough" results at best. If you want to beat the competition by disrupting markets, raise the share price or have significant change for the better, C-level management needs to be fully on board. Otherwise it's difficult to really make the difference. In order to reach the full potential, digital transformation always requires a transformation in how people work. A change that profound takes full commitment but has the potential for enormous value creation.

Will this choice grow customer loyalty? How does this solution affect the conversion rate? Is this going to make our brand more human? Does the new customer journey drive people from face-to- face customer service to self-service online?

  • Design leadership
  • Design thinking
  • UX Strategy
  • New business concepts
  • Digital service concepts
  • Brand design
  • Predictive analytics
  • Competitor analysis

Examples

Understanding needs

Understanding needs

Successful design work draws insight from the needs of business and the needs of people. If customers are not understood, they can easily choose competitors. And if business requirements and goals are not understood and set, a good opportunity for even better results might be lost. A good picture of business, employee and customer needs makes design work faster and enhances the probability of success.

What does the customer need? When he or she uses our service, do they want to do things that we expect from them? Is our content understandable and interesting for them? Is the experience frictionless for both the customer and our employees at all touch points?

Examples

Designing solutions

Designing solutions

The starting point is clear and the goals are set. Business and user insight is solid. We start by drafting and testing multiple different approaches. Low-fidelity tools like whiteboard and pen and paper help us sketch, experiment, prototype and test various solutions in very little time. Once one or a few promising approaches are found, the design is taken to a more detailed level.

Results of the design work are constantly being reflected on the goals. And when the solution is developed under the same roof, it's easier to avoid unrealistic fantasy solutions. We aim for the world's best – yet realistic – solution. One that can be implemented considering available resources, schedule and budget.

Is the solution easy and delightful to use? Does the solution cause positive feelings in users? And do they want to use the solution again? Is the solution both accessible and beautiful at the same time? Does the customer experience match the brand goals at all touch points? If a task was started on a mobile app, how is the work continued on a computer by the user or even by someone from customer service?

  • Interaction design
  • Visual design
  • Brand design
  • Content design
  • Prototyping
  • UI motion design
  • Accessibility
  • Web applications
  • Websites
  • iOS applications
  • Android applications
  • TV, Second screen, IoT, embedded systems

Examples

Measuring impact

Measuring impact

Thanks to Arcusys' analytics experts, we can measure how our design (and the implemented solution) performs regarding business numbers. It may be anything from financial transactions, billions of database rows to just simple conversion rate analysis with web-analytics.

Numbers tell facts but it is also crucial to know the reasons behind the numbers so that the whole story is correctly understood. Being able to measure the impact also gives us the possibility to improve continuously. Measuring also reveals failures. Even though we do have a kind of crystal ball with predictive analytics, goals aren't always achieved. What were the reasons and how do we fix problems? Were the goals realistic? Iterative development with continuous measuring of results leads to positive results–if not immediately, certainly over the long term.

Were the goals achieved? Did we discover new things to improve on? How should these new challenges be resolved? Are people recommending our solutions to others? What kind of adjectives are people using when they describe our solution? Are those comments in line with what we aimed for when designing the brand?

Business analytics Predictive analytics Customer analytics Web analytics Surveys NPS Usability testing Accessibility testing Reality check: What are people saying about our solution, for example on discussion forums, media or application reviews?
  • Business analytics
  • Predictive analytics
  • Customer analytics
  • Web analytics
  • Surveys
  • NPS
  • Usability testing
  • Accessibility testing
  • Reality check: What are people saying about our solution, for example on discussion forums, media or application reviews?

Examples

Contact us
Jarmo Valmari
Head of Design
+358 40 824 4850