Design with Impact
World-class, result-oriented design work for the needs of the modern, digitalizing world.
If we want to grow business, we need to measure business performance first. Starting point for our design work is a combination of real business numbers, domain knowledge and user insight.
Analytics can tell us in numbers what is happening. User insights can give us clues why that is happening. Combined with domain knowledge, this is an amazing starting point for designing solutions that have measurable business impact.
Strategy and direction
Testing and measuring
Every project needs goals, a plan and direction. What are the biggest business challenges that we're working on? What kind of results are we after? How can we achieve them? What does success look like in the eyes of business leaders? Ambitious goals call for proper direction of work and decision-making. The devil is in the detail. With a "good enough" approach you get "good enough" results at best. If you want to beat the competition by disrupting markets, raise the share price or have significant change for the better, C-level management needs to be fully on board. Otherwise it's difficult to really make the difference. In order to reach the full potential, digital transformation always requires a transformation in how people work. A change that profound takes full commitment but has the potential for enormous value creation.
Will this choice grow customer loyalty? How does this solution affect the conversion rate? Is this going to make our brand more human? Does the new customer journey drive people from face-to- face customer service to self-service online?
New digital business concepts to support traditional business.
New brand. Digital channels and print. Product names, logos, typography, tone of voice, imagery etc.
Design leadership for multiple teams. Establishing common vision and taking down silos. Service design and concept to guide project teams. Brand management.
A new online service to replace old paper-based processes and removal of manual work.
Successful design work draws insight from the needs of business and the needs of people. If customers are not understood, they can easily choose competitors. And if business requirements and goals are not understood and set, a good opportunity for even better results might be lost. A good picture of business, employee and customer needs makes design work faster and enhances the probability of success.
What does the customer need? When he or she uses our service, do they want to do things that we expect from them? Is our content understandable and interesting for them? Is the experience frictionless for both the customer and our employees at all touch points?
UI prototyping. Gathering needs with interviews and validating that the designed solution matches the needs through usability testing.
Interviews and stakeholders need analysis. Design a solution where the new model is so much better for all stakeholders that nobody wants to continue working the old way.
Contextual interviews to understand the current processes. The design of the new digital process, and validation through user testing, interviews, and a survey. Launch with pilot cases.
Card sorting, usability testing and a survey for gaining insight for designing information hierarchy.
The starting point is clear and the goals are set. Business and user insight is solid. We start by drafting and testing multiple different approaches. Low-fidelity tools like whiteboard and pen and paper help us sketch, experiment, prototype and test various solutions in very little time. Once one or a few promising approaches are found, the design is taken to a more detailed level.
Results of the design work are constantly being reflected on the goals. And when the solution is developed under the same roof, it's easier to avoid unrealistic fantasy solutions. We aim for the world's best – yet realistic – solution. One that can be implemented considering available resources, schedule and budget.
Is the solution easy and delightful to use? Does the solution cause positive feelings in users? And do they want to use the solution again? Is the solution both accessible and beautiful at the same time? Does the customer experience match the brand goals at all touch points? If a task was started on a mobile app, how is the work continued on a computer by the user or even by someone from customer service?
A versatile CMS for computer, tablet and mobile use.
An open online learning solution and certification management application.
A modular UI framework and visual guidelines for developing large accessible and responsive websites with any amount of content.
A digital platform and management applications for cases such as secure authentication used in public services by all Finns.
Thanks to Arcusys' analytics experts, we can measure how our design (and the implemented solution) performs regarding business numbers. It may be anything from financial transactions, billions of database rows to just simple conversion rate analysis with web-analytics.
Numbers tell facts but it is also crucial to know the reasons behind the numbers so that the whole story is correctly understood. Being able to measure the impact also gives us the possibility to improve continuously. Measuring also reveals failures. Even though we do have a kind of crystal ball with predictive analytics, goals aren't always achieved. What were the reasons and how do we fix problems? Were the goals realistic? Iterative development with continuous measuring of results leads to positive results–if not immediately, certainly over the long term.
Were the goals achieved? Did we discover new things to improve on? How should these new challenges be resolved? Are people recommending our solutions to others? What kind of adjectives are people using when they describe our solution? Are those comments in line with what we aimed for when designing the brand?Business analytics Predictive analytics Customer analytics Web analytics Surveys NPS Usability testing Accessibility testing Reality check: What are people saying about our solution, for example on discussion forums, media or application reviews?
100+ concepts and 3 new startups.
Phenomenon-based learning solution: Course passing rate +10%. Students' grades +81%.
+300% usage over a two-year period.
Human errors in handling learning records: -80%. Work time needed for learning records management: -40%. Need to use physical, classroom training: -23%. Duration of classroom training sessions: -20%.